Virtuoso Week


People wonder what’s Virtuoso Travel Week and what happens during that week. If I have to describe it in two words (ok, four) it would be Speed Dating on Steroids!!!! Virtuoso Travel Week is where Hotels, Cruises, and Suppliers unveil new destination products to the market. Virtuoso Travel Week is eagerly anticipated every year with a record attendance this year of 4800 attendees representing 90 countries including 2032 preferred partners and 2284 travel advisors.

During the span of 4 days, advisors and suppliers meet in a multi track series of 4 minutes appointment (i.e. approximately 100 appointments per day). The final countdown of the last appointment on Thursday is the sight of relief for Travel Advisors and Suppliers alike.


The week is also full of events, dinners, cocktails, networking parties and receptions sponsored by suppliers and an all night party at Club V (The Bank, one of Bellagio’s night clubs) ending all festivities. Awards, that puts to shame any Grammy event, are presented honoring top hotels, tour operators, destinations as well as top travel advisors and travel agencies.

Virtuoso Travel Week is slowly but surely becoming a media event as well. This year we had coverage from CNBC and NBC and 60 press representative in attendance, who, I’ve heard had their own version of “speed dating”. As Forbes magazine article says The Travel Industry is doing well and consumers have a better understanding of the value of a travel advisor and the valuable service we can offer our clients. Let me tell you we are on a roll, last year alone, Virtuoso’s 9,800 advisors sold over $14 billion in travel. Please don’t tell me travel agents are obsolete!!! We make helping clients a very personal experience and definitely beat hitting the return button on your PC because there is nothing more valuable than the human touch and human advice.

With its 11th annual recurrence at Bellagio Hotel in Las Vegas, Virtuoso Week now ranks as the largest luxury travel event in the U.S., if not the world.